Predictive Analytics Process

We achieve smart marketing strategy and optimized campaign results through our proven customer insights and predictive analytics process. We identify, track and retain your best customers and deepen your relationship.

AdAlytics combines primary and secondary data sources with your proprietary customer data, sales and purchase history to establish consolidated data-driven models and profiles. Highly customized and flexible, AdAlytics was designed to meet the evolving and changing business intelligence needs of each client.

depiction of various screens

Understand prospects and customers to better meet their needs

depiction of a blueprint of a gear with a pencil and a square

Achieve higher levels of engagement and brand loyalty

depiction of a document with information on it and a pencil

Identify new channels of communication and amplify response rates

depiction of a computer screen with a bar graph and a flag poking out of the top

Identify new channels of communication and amplify response rates

depiction of a blueprint with a ruler and a pencil

Identify new channels of communication and amplify response rates

depiction of a computer screen connected to a shopping bag

Identify incremental product and service upsell opportunities

depiction of a computer screen with a light bulb and a password field

Minimize marketing investment and maximize resources to grow profits and sales

Featured Case Study

Customized Web Portal for Maytag Appliances

 

Customer segmentation and predictive models are created using key demographic, behavioral and psychographic data to build a holistic view of the customer. There is any number of sources we can apply.

Individual and Household level detail

Geography and Distance

Income

Age

Marital and Family Status

Ethnicity

Purchase Propensity

Education