Leveraging Variable Data Provides Personalization that Improves Response Rates
Solutions:FeaturedAnalytics and Insights
Panasonic is a global manufacturer of a broad range of consumer products, including audio/visual, communication devices and home appliances, such as air conditioning, refrigerating, cooking and washing equipment. Always seeking ways to improve performance, the Panasonic team wanted to more efficiently use customer data, insights and analytics to grow consumer engagement and drive conversion rates for their Extended Warranty Plan marketing program.
Personalization can have a dramatic and immediate impact on performance metrics when applied and executed with targeted precision.
Accentf(x) Marketing created a customized marketing solution using data-driven insights and customer preferences to create compelling email campaigns using highly personalized content, images and copy tied to specific product purchases and plan incentives.
Improved personalization resulted in a 30% higher click-through rate vs. control in package test results.