Our History

Since our spin-off from Accent Marketing Services in 2013, we’ve become a full-service multichannel marketing agency with a wide breadth of solutions that provide clients with the access to data, insights, technology, and turnkey marketing execution they need.

We were originally founded as Accent Marketing Services in 1993 by a former GE Appliance Executive with database marketing expertise and a vision to create an industry-leading extended service plan and warranty marketing agency. Accent pioneered advances in technology, database development, data management and relationship marketing and became one of the top performance marketing firms in the nation.

The company began to develop additional capabilities in other aspects of response marketing and added a call center and letter shop to more closely manage database campaigns, including execution and fulfillment to better serve the growing client base.

Over the years, our proprietary automated marketing platform – AMP – also evolved. From its inception in 1994, when it was created to facilitate program execution of the company’s first clients, to adding next-generation predictive modeling and analytics capability in 2000, to 2014 when greater capacity was added to make AMP industry agnostic with enhanced campaign management flexibility – the desire to grow with our clients and remain relevant to their success drives innovation.

Today, we’re extremely proud of leadership in the industry and our team of talented database designers, consumer insight analysts, marketing, operations and project managers, direct, digital and print specialists. We are also proud of the unique culture we’ve built; one that’s filled with energy, optimism, and dedication to excellence!

  • 1993
    Accent Founded

    A former GE Appliance executive with a new vision opens the doors on Accent Marketing.

  • 1996
    The first Call Center founded

    Adding call center services provides clients with a more fully-integrated customer service platform.

  • 2001
    New Albany Lettershop founded

    The Lettershop is launched to ensure quality and timely marketing services, providing mail and email capability.

  • 2013
    Accentf(x) becomes independent

    Now an independent, privately held organization, Accentf(x) is formed as a new marketing agency.

  • 2014
    AMP is expanded

    AMP is revamped as a powerful tool in creating a fully-integrated, multi-channel marketing campaign success.

  • 2016
    AMp 2.0

    The launch of the Business Intelligence Unit and AMP 2.0 brings new branding and website.

Our Leadership

Our leadership team has worked together for over 20 years, and shares a common vision about the value of teamwork and growth through transparency and outstanding service.